The Amazon Business Top-Ten bestseller, massively expanded: everything you really need to know about email marketing – and about the smart use of AI in email marketing.
By Uwe-Michael Sinn – Germany's greyest-haired email marketer. In the game since 1999.
"The TEN BRICKS are a really good idea for structuring this broad topic. Five stars and a clear recommendation to buy."
"I was sceptical – textbooks are often dry. Here you learn something on every page. For me a standard work I love to dip into. 5 stars!"
"Devoured it this morning. Instead of 30 theoretical methods he describes the three that really make sense. Practical and profitable."
Not a loose pile of tips, but a wall that holds – brick by brick to a holistic strategy.
For every building block, "Perfect Email Marketing for the AI Era" shows you concretely how AI supports you – from data analysis to copywriting.Social media lends you reach. It can be gone tomorrow – a blocked account, a changed algorithm, and your visibility is toast. Email works differently: it's direct, measurable and yours.
On social media: the platform.
That's the decisive difference. Reach you don't own is borrowed. Email addresses you build properly are property – and the foundation for every future sale.
Strategies, automation and AI for more opens, clicks and revenue – the complete system in its 2nd edition.
Honesty saves us both time.
Picture these two situations for a moment – you know both from real life.
He shows up unannounced, talks for three hours without pausing, jumps from topic to topic – and leaves you exhausted. Four weeks later the doorbell rings again. You know it. You don't like it.
She tells a little story, you join in, the conversation finds its direction. It was so nice that she comes back just a few days later. That's dialogue. And dialogue sells.
„Uwe Sinn's book is more than just a guide: it's a roadmap to excellence.“
„A must-read that will help you confidently navigate the complexities of email marketing.“
Dela Quist – one of the world's most renowned thought leaders in email marketing – wrote the foreword. Over more than ten years and countless conversations, Uwe has taken a great deal from Dela – his ideas and his experience from email projects around the globe. Much of it has found its way into this book. To Uwe, Dela remains a true inspiration to this day.
"In a relaxed style it nails both the basics and pro tips. I found it hugely inspiring – a clear, understandable roadmap."
"For my bachelor's thesis I read nearly 20 books on the topic. This one reads far more pleasantly – you grasp what's meant much faster."
"Effortlessly a guide packed with knowledge that doesn't leave you alone with the theory. Gets to the point and talks straight."
"Easy to understand, with lots of hands-on tips – a worthwhile, readable standard work that really moves companies forward."
"Proven recommendations on how to build email marketing as a strategic channel – to win customers, retain them and turn them into advocates."
"Anyone who wants to learn the power of email marketing should read this book!"
And it's probably even true. Uwe is a genuine veteran: since 1999 he has worked in email marketing without a break – back when the channel was only just emerging in Germany. He has advised hundreds of clients since, from startups to corporations.
Today he is a Klaviyo Platinum Partner & Champion – and the only Champion in the DACH region. His credo: email marketing is dialogue, relationship and trust. This book is by a doer, for doers.
Print · auch als eBook und Audiobook erhältlich.
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